“Internet Water Army,” -> de inzet van groot aantal betaalde gebruikers, uit China vooral, om websites te overspoelen met comments.
In China, paid posters are known as the Internet Water Army because they are ready and willing to ‘flood’ the internet for whoever is willing to pay. The flood can consist of comments, gossip and information (or disinformation) and there seems to be plenty of demand for this army’s services .
They discovered that paid posters tend to post more new comments than replies to other comments. They also post more often with 50 per cent of them posting every 2.5 minutes on average. […] These workers are paid by the volume and so often take shortcuts, cutting and pasting the same content many times.